Another cognitive bias that has been serially used by the mentors of the new trend. It is called Halo Effect. This is one of the most important mistakes we every day do in our thinking. It’s how easily people identify as “good” something that is aesthetically nice. You can understand that a very good decoration with poor substance can easily impress people. And unfortuately a lot of times it can be preferred by people much more than something more substantial but with less focus on the decoration.